Irish Oxygen Company is a small business that serves medical gases to a wide range of markets providing delivery, equipment service, safety training. Irish Oxygen was a client of goSwanny.com
During the creative brief meeting, Irish Oxygen team expressed their desire to get away from a generic site that holds a description of the gasses they supply and list of services they provide.
The existing website lacked the scale of their services and the effects on people and their experience as end users. I suggested to bring visual focus to the fields Irish Oxygen serves and emphasize a human side of their services.
The government sector is the biggest section of Irish Oxygen clientele with Twin Cities VA Center in the lead. That is why its photo has been chosen for the government section and the government section chosen to be the opening slide.
Concept: wireframe, layout
Visual elements – fonts, colors, photography
Web production – front-end development to ensure mobile devices compatibility
Client communications – creative brief, concept presentation, feedback, approval.
The business had a logo that they have used for several years and didn’t plan to change it. Therefore the color and font choice has been defined by the colors and font of the logo, choosing green of the logo to be a background highlight color and light neutral color for the rest of the pages.